What Other Ocean Cruise Companies Could Enter the River Market?
Could ocean cruise companies be lining up to get into the river cruising market?
River cruising has seen such exponential growth over the last several years that Viking Cruises’ success has afforded it the opportunity to expand into the ocean segment. Recognizing the great river potential, Crystal Cruises is the first ocean line to make the trek in reverse.
Might others follow suit?
To put things in perspective, the ubiquitous Viking River Cruises brand has expanded to over 60 riverboats, more than 40 of which are its acclaimed Longships christened within the last four years. Now Viking Cruises has two Viking Ocean Cruises ships with at least another four on the way.
Crystal Cruises is similarly expanding in the other direction – or rather in all directions given its unprecedented growth in many markets – with its own Crystal River Cruises, which launched earlier this month with the redesigned Crystal Mozart. It next has six newly-built river-yachts on the way beginning in summer 2017.
Meanwhile, Adventures by Disney has teamed up with AmaWaterways to offer family-friendly river cruises in Europe. The program has proven to be so popular that the company has added additional charter dates. Just as the Disney Cruise Line emerged after a partnership between Disney and
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