The Future of Fathom and Cuba Cruising Remains Bright
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Fathom is Dead. Long Live Fathom.
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When it was first announced that Carnival Corporation’s fledgling Fathom cruise line would stop sailing its Adonia, things at first looked bleak. However, the reality is not so bad. The brand will indeed chug along, as will plans for Carnival to cruise to Cuba in some capacity.
When asked in more detail what that means exactly, Roger Frizzell, SVP & Chief Communications Officer, Carnival Corporation & PLC, responded, “Fathom is continuing, but just in a different form working through all our brands,” adding, “The Fathom experience has been expanded across our many Carnival Corporation brands sailing to the Dominican Republic and beyond, and the Adonia is being scheduled to sail in the UK for the summer season for our P&O guests.”
READ MORE: TravelPulse On Board: Fathom’s Adonia Review
In other words, cruise lines operate with hardware and software, and only Fathom’s dedicated hardware is going away, and that’s okay. When I sailed on the Adonia to Cuba, it was apparent to me that the ship was still very much a P&O Cruises vessel anyways with only a
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