Taking a Closer Look at Seabourn’s New Marketing Campaign
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The luxury cruise segment is currently the most in flux as every major brand has new-builds under construction or on order, and now Seabourn Cruise Line is upping the ante ahead of its own new pair of ships launching in 2017 and 2018. The company has just unveiled its latest Extraordinary Worlds marketing campaign, and its approach is equally refreshing and refined.
Competitor Crystal Cruises also recently updated its website integrating new alluring imagery, but it is mostly static. Seabourn’s new web campaign is comparatively more dramatic with full-width videos setting the scene as the visual auto-play backdrop for telling the line’s story. The pairing of adventure and luxury is perfectly conveyed by a split image introductory video that mirrors the dual travel forms overlaid by a simple invitation button to Explore Seabourn.
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