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  • Writer's pictureJason Leppert

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As cruise lines expand with more and more new ships, they also expand into new destinations and new markets. At Seatrade Cruise Global 2016, the conversation, of course, featured Cuba and China, initially at the annual convention’s state of the industry panel, and a broader look at domestic and international regions as well.


At “The State of the Cruise Industry: Americas” panel, Anne Kalosh, U.S. Editor, Seatrade Cruise Review/Seatrade Cruise News, moderated Orlando Ashford, President, Holland America; Mark Conroy, Managing Director – The Americas, Silversea Cruises; Richard Sasso, President, MSC Cruises (USA) and Jan Swartz, President, Princess Cruises.

As the Alaska season for 2016 is currently kicking off, the panel focused largely on developments there. Particularly interesting was how Swartz pointed out the importance of coordinating the deployment of her Princess Cruises brand and Ashford’s Holland America Line brand, each part of Carnival Corporation, in the region. Ashford added that as ships get bigger, finding the right balance not just among fleets but in specific ports is crucial to the guest experience, to plan on just so many people in the city and on excursions at any given time. Plus corporately, Carnival’s Seabourn Cruise Line brand is heading back to Alaska in 2017.

For 2016, highli

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