Royal Caribbean Changes the Last-Minute Discount Landscape
Consumers and agents can no longer expect deep discounts on Royal Caribbean Cruises Ltd.-affiliated sailings in the last days leading up to departures.Seatrade Cruise News is reporting that the company’s Chairman and CEO Richard Fain has declared there will be no new discounts within 30 days of sailing with the company on its brands — Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises.READ MORE: When is the Best Time To Buy a Cruise?It’s all part of the company’s pricing integrity policy that had been previously inconsistent with some last-minute deals opening up 10 days prior to sail dates or before. Now the only exceptions will be on shorter three- and four-day voyages. Otherwise, the updated policy applies to all itineraries in the hopes that it will make pricing more digestible to consumers. Fain adds, “it’s important we have a clear policy everyone could understand and follow.”Previously, it has not been uncommon for cruise lines to offer last-minute discounts to help fill unsold cabins, creating a disparity between a higher price paid by a traveler say a year out versus a lower one several weeks out. Fain admits this mig
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