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  • Writer's pictureJason Leppert

River Cruising Sets Sail for Millennials

River cruising is booming, and it’s not all thanks to older generations, although that has been the traditional crowd for some time. Now, millennials, myself at 32 included, are becoming more and more attracted to international travel along historic and scenic banks, and there is plenty to hold our attention onboard and off.Personally, I have yet only traveled with Viking River Cruises, a company not specifically interested in accommodating youth nor families with children, but that hasn’t stopped me from becoming an unapologetic fan. Regardless of the line chosen, there is not a more relaxing way to travel Europe, for instance, unpacking once and sailing straight into the heart of some of the most iconic cities in the world. Many ocean cruises don’t even come as conveniently close.“When travelers embark on a river cruise, they can experience the quaint villages and thriving cities that rest along the beautiful rivers that wind and bend through Europe, Myanmar, Vietnam, Cambodia, China, South America and Egypt,” said Steve Born, VP of marketing for the Globus family of brands, including Avalon Waterways, but some can’t escape for long durations. For them, he adds, “shorter, more diverse and active itineraries are another way river cruise companies are luring younger travelers.”READ MORE: Tauck Doubles River Cruise Capacity for FamiliesBy virtue of the locks they traverse, riverboats are also by no means ocean-plowing mega cruise ships, but innovations still abound. One of the more modern players, Emerald Waterways, draws “in the younger market by offering contemporary, stylish river ships with amenities not found on other river ships – all of which appeal to the millennial generation,” according to Lisa Norton, vice president Emerald Waterways Brand Management, North America.She explains such Emerald amenities include “the only indoor/outdoor heated swimming pool on the river with a current generator for swimming laps, a fitness center, a walking track, a putting green, and bicycles on board for guests to use at their leisure or to enjoy on guided biking excursions.”In fact, staying fit while also relaxing on the rivers is important to younger crowds, and AmaWaterways has recently renewed its commitment to

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