• Jason Leppert

Princess@Sea Now Covers the Entire Fleet

At its core, the free mobile-friendly but not mobile-exclusive app – built using the Acquia Drupal platform – provides an electronic version of the Princess Patter list of onboard activities, a readout of guests’ stateroom account portfolios, itinerary and port information, dining menus, venue details and deck plans, all in a multilingual fashion. There’s also a messenger feature that allows individuals and groups of passengers to communicate via complimentary text chats. Overall, the app serves to make the guest experience more efficient while reducing paper consumption.With other cruise lines, ones even within the Carnival Corporation family, offering mobile apps specifically for iOS and Android devices, it may at first seem peculiar that the Princess equivalent is not a native app, but Craddock explains, “I think one of the big differentiators for us, in thinking about that mobile experience, was that we really wanted to provide this foundation for the guest experience first and then look at the platform as something we then can use to expand how we do our offerings onboard.” That means it is also accessible from traditional internet cafe terminals, laptops and tablets and can be inexpensively updated more frequently.Nonetheless, the messenger function is available as a standalone app that can be downloaded from Apple and Google respectively, and the current web app does not preclude the possibility of other dedicated mobile apps in the future. After all, there is more and more of a “There’s an app for that!” expectation.When speaking further of the history of the technology, Nate says it was originally prompted by the upcoming launch of the then new Royal Princess and Regal Princess, integrating it with new digital signage and video on demand and wanting to, “allow everybody – the guests and our crew onboard – to be able to maximize their time, whether it be for the enjoyment of the cruise vacation or, in the case of the crew members, be able to spend more time working with our guests directly rather than doing a lot of paperwork and system wrangling they have to do in order to make all the fun stuff happen.”Guests’ usage of the app has exceeded initial expectations, with

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