MSC Cruises and the MSC Divina were just showcased in Times Square, New York City, New York on one of the districts famous jumbotron displays, and Popular Cruising was there live to capture it. Between September 30th and October 6th, the cruise line’s Moments campaign commercial was played on one of the screens nearest the pedestrian terrace and TKTS Broadway ticket booth.
The 30-second spot (viewable on MSC Cruises’ website here) is part of an international campaign expressing MSC Cruises’ philosophy that “life should not be measured by the minutes we experience, but by the moments we enjoy.” The mega-ad was placed in partnership with ArtsLab Onstage, responsible for bringing Italian culture to the U.S. with two New York City Center shows this month. The MSC Divina is similarly set to make a splash when she is introduced to Miami in November.
“The MSC experience has always been defined by its heritage,” said Richard Sasso, President and CEO of MSC Cruises USA. “This unique campaign truly captures the very essence of our spirit, showing how every last detail of the MSC experience, from our traditional Mediterranean hospitality to our multinational crew and our enjoyment of good food as a way of life, all reflect the region’s authenticity, warmth and humanity.”
Also, now through November 1, 2013, you can enter MSC Cruises’ “Live the Diva Life” video contest by clicking here to possibly win a 3-night cruise on the MSC Divina. The cruise ship will alternate between western and eastern Caribbean sailings year-round from the port of Miami, Florida beginning on November 20, 2013.
For more information on the MSC Divina, read our extensive preview article here and visit MSC Cruises‘ website here.
What do you think about MSC Cruises’ commitment to U.S.-based sailings? Please share your opinion in the comments section below…