Are The Big Cruise Lines Drifting Away From North America?
With so many new international developments in the cruise industry, some may wonder where the North American market stacks up these days. The reality is as ships deploy elsewhere the domestic numbers do, in fact, change, and even one British cruise line is looking to America in reverse.
As part of its annual report, Cruise Industry News indicates where the big three American cruise companies – Carnival Corporation, Royal Caribbean Cruises Ltd. and Norwegian Cruise Line Holdings Ltd. – and others come in as far as marketshare is concerned. Collectively, the main trio makes up 90 percent of North American capacity, but by 2025 that number is expected to drop to 86.3 percent.
By then also, the individual tallies for the top two specific brands are estimated to be neck and neck, with Carnival Cruise Line at 24.8 percent and Royal Caribbean International at 24.3 percent.
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Aggressive new-building strategies and wider international deployments are causing the shifting figures. Varying levels of fleet expansion and reduction alone would be eno
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