We’ve looked at the loyalty programs of mainstream, premium and upscale cruise companies, and now we’ll finish off with those from four luxury lines.
Crystal Cruises’ Crystal Society extensively rewards repeat guests with a host of benefits that begin with automatic enrollment in the program after one’s first sailing of five or more days. To start, members receive a membership card and perks like special savings, a cocktail party, itinerary previews, priority brochure delivery, email newsletter, Passport magazine subscription and society host or hostess.
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Milestone rewards are accrued thereafter towards free cruises, shipboard credits, penthouse upgrades and recognition dinners and celebrations. Cruise credits are tallied according to voyage duration with those between five and 15 days receiving one point and those of 16 days or longer receiving two.
A whopping 21 tiers of milestone benefits are outlined by the Crystal Society from two to 100 milestone levels beginning with a complimentary tote bag and luggage tag. Milestone five starts to see at least a $150 onboard credit and an Emerald Society Pin. Credits increase in increments of $50 or more thereafter, and accommodation category upgrades begin at level 10 and a free cruise already at level 25. Other perks along the way include more recognition pins, private car transfers, specialty restaurant fee waivers and private The Vintage Room dinners.
The Seven Seas Society from Regent Seven Seas Cruises follows a five-tier program of benefits based on nights sailed, and guests are members automatically after their first voyage. Plus, referring a new guest that sails with the member gets the referrer a $100 onboard credit per guest on the cruise.
Otherwise, perks start at Bronze (seven-20 nights) with special savings, online profile access, itinerary and offer previews, a cocktail reception and double loyalty credits for single guests. At the Silver level (21-74 nights) additional benefits kick in like free two-item garment pressing, an hour of phone time, priority specialty dining and shore excursion reservations, a commemorative pin and the Society Pages newsletter.
Then at Gold (75-199 nights) add-ons include one free bag of laundry service, four-item total garment pressing, unlimited Internet access, three hours total of phone time, priority disembarkation, international newspaper service and exclusive onboard and off-board activities. At Platinum (200
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