• Jason Leppert

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As an art major, I studied graphic design, photography and video in college, and much of my focus professionally thereafter was centered around web design specifically. So, I know a thing or two about what makes a good web site, and some cruise lines have better ones than others. Here are my favorites, one from each lifestyle category, based first and foremost on the KISS principle for good design – that is “Keep It Simple Stupid,” free of cluttered content.

Standard ~ Carnival Cruise Line

Carnival Cruise Line’s homepage follows KISS to the letter with a singular central graphic featuring its current promotion, a nav bar with only three buttons and iconic sub-navigation, a clearly marked cruise search tool and lower hierarchy items positioned smaller in size above and below. Details are easily accessible by quickly dialing in the menus, and the cruise finder narrows in on sections with beautiful photographs and clever overlaid graphics that indicate roundtrip itineraries or one-way sailings. Plus, the site functions perfectly on mobile devices as well, eliminating functions only accessible on the desktop site.

READ MORE: The 7 Best Cruise Ship Observation Lounges

Premium ~ Holland America Line

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