Silversea Cruises has unveiled a new graphic look spearheaded by its brand new website. As a graphic designer myself, I appreciate the understated elegance of the new identity design that maintains the luxury cruise line’s classic logo accented with color and black & white images and a perfectly simple layout.

The new Silversea website features a responsive design that is easily navigable on desktop and mobile platforms. Coming soon will also be updated print collateral with refreshed brochures and other marketing materials that will reflect the new appearance. The line says this will include, “new logo elements, tone of voice, and an inspiring imagery style.”

On the website in particular, Silversea Cruises has integrated its expedition cruises more seamlessly with its regular lineup. Before the expeditions were featured on a microsite, but now they are more easily discovered alongside the line’s other luxury sailings.

“As with our new visual identity, we wanted our website’s new design to reflect the uniqueness of the Silversea luxury cruise experience,” said Kristian Anderson, Silversea’s senior vice president and general manager for the Americas. “Each page invites travelers to explore the world in a more meaningful way aboard intimate boutique ships, renowned for their all-inclusiveness, personalized service, and tailor-made tours ashore.”

For more information on Silversea Cruises, visit the aforementioned redesigned website here.

HEADER IMAGE SOURCE: SILVERSEA CRUISES

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