MSC Cruises, known for their elegant and premium Mediterranean style cruise experience, has unveiled a new brand campaign as it continues to grow its fleet and refine the onboard experience.
The new brand campaign, which launched earlier this week, focuses on sharing why MSC Cruises is “Not Just Any Cruise.” Building on its respected reputation as a Mediterranean style cruise experience, the new MSC Cruises is bringing focus to the aspects that define the MSC experience: “modern ships, comfortable accommodations, always fresh and authentic food, award-winning entertainment, plenty of relaxation, impeccable service, expertise and elegant design.”
The new campaign will appear across MSC’s online media outlets in addition to commercials (see above) throughout Europe and the United States of America.
“We are a highly ambitious company that will double in size over the next six years. It’s important that we evolve our positioning along with this growth to ensure the experience delivered meets and exceeds the needs and desires of cruisers from across the world,” commented MSC Cruises Ch

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