For Holland America Line, the future isn’t about creating a new cruise line with shiny new gadgets and brand new “this and that.” For Holland America Line, a cruise line with over 140 years of rich history, it’s about pushing themselves the extra nautical mile to make “great” into “perfected.”
During a recent media event aboard ms Eurodam, one of Holland America Line’s newer ships, Holland America Line executives showed off the new features, spaces, and partnerships the line has brought aboard the fleet. For many, this sounds familiar, a typical drydock that replaces one thing with another. This was surely not the case for Holland America. Orlando Ashford, a fresh face in the industry and President of Holland America Line, described the evolution taking place throughout the fleet. He reflected on one of his first cruises aboard a Holland America Line ship and recalled on his disappointment that a number of spaces weren’t being fully appreciated or used by guests. After returning from his sailing, he and his team began to brainstorm ways to transform these spaces into more than just another room. The results of this thinking was seen during our brief tour of ms Eurodam early last week.

Holland America Line’s new Gallery Bar, now sailing aboard ms Eurodam.

The former Northern Lights nightclub, which hadn’t made the right connection with ms Eurodam’s guests, has made a dramatic change into Gallery Bar, a trendy and comfortable cocktail bar reminiscent of an underground speakeasy, featuring an exclusive menu of cocktails designed by celebrity mixologist Dale DeGroff. The old piano bar and sports bar have been cleared for the open and inviting Billboard Onboard, featuring dueling pianos, a guitarist, and DJ spinning the biggest hits over the decades. Lincoln Center Stage, featuring a truly world class ensemble of musicians, has taken center stage on ms Eurodam’s promenade, inviting guests to grab a drink and relax with an after dinner recital. B.B. King’s Blues Club, a partnership with the club of the same name on land, lights up the night aboard with incredible beats and a dance floor for all of the ship’s guests to join.

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