Believe it or not, only about 20 percent of people in North America have ever been on a cruise… a fact that Carnival Cruise Line would love to change. But how do they go about convincing people to step aboard for the first time? “That’s a great question,” admits Mike Julius, managing director of sales for the line, “because we know that once they’ve experienced cruising, they’ll come back. Cruising has the highest satisfaction rate, and it offers a superior value when compared to land-based vacations.”

Familiarity Wins

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